ISINA, a global music discovery and artist development platform powered by artificial intelligence, says it is working to connect emerging musicians with industry professionals, collaborators and new career opportunities, according to information published about the company.
A platform built by artists
The platform was built by artists and lets musicians create profiles, share original music, showcase their talents and connect with potential collaborators and fans. ISINA describes its professional network as including multi-Grammy Award-winning producer and songwriter Walter Afanasieff, recording artist Robin Thicke and musician Greg Phillinganes.
Talent search and development
Through its talent search and development initiatives, ISINA offers select artists professional guidance and the chance to collaborate with established music creators. The company points to several artists as examples of its development work. Took4Granted and Shannon Jae Prior are named among its success stories, while singer Cooper Phillip has worked with ISINA co-founder Walter Afanasieff on original music.
Founder Alexey Kurochkin framed the platform’s mission in terms of access. “Every artist deserves the opportunity to have their music heard, connect with people who believe in their talent, and build something meaningful around their creativity,” he said.
Focus on relationships
ISINA says it emphasizes relationships rather than only streaming numbers and social media followers. The stated goal is to make industry connections and professional growth more accessible to independent musicians, who often lack the networks that larger label-backed acts can draw on.
The source material does not provide details on how the platform’s AI features work, how artists are selected for development programs, or what the service costs. Those specifics were not included in the announcement.
Artists, industry professionals and fans can join the community through the company’s website, www.isina.com.
This report is based on information from the ISINA announcement.
Source: thesource.com
Image: thesource.com
